Poland – Kino Pod Baranami (Krakow)

Kino Pod Baranami is situated in a very unique location – renaissance Pod Baranami palace in the heart of Krakow – in the Main Market Square. It consists of three rooms, Red, Blue and White – which refer to Kieślowski’s Trilogy. The cinema’s mission is to promote the idea of cinema-going and film culture among people of all ages and all interests. What makes our programming innovative (awarded by Europa Cinemas in 2009 as Best Programming of the year) is first of all its diversity. Our programme consists of total niche films as well as more commercial, but still ambitious, productions which we know our viewers want to see. Moreover, we are open to suggestions from the audience (and our staff!). We believe that cinema is more than film – there are often meetings, bike races, concerts or debates. Our (secret) guerrilla marketing actions around the city, the activity on social media (Facebook, Instagram and now Snapchat!) and our good relations with film bloggers are the key of our innovative marketing. We are very proud of developing our audience by trying to reach all age groups, from 0 to 100 years old. We are listening to our audiences and trying to react to their needs. One of our most successful initiatives is the Students’ Night Film Club – Thursday late night screenings for students, with cheap tickets, free coffee, sandwiches and discussions about the film till 2.00 am. The atmosphere, location, programming, the number of events organised nearly every day, the combination of modernity and tradition – those are the reasons why many of our viewers call Kino Pod Baranami their second home.

Marynia Gierat, Director
http://www.kinopodbaranami.pl/