The final day of the Sofia lab centred on collaboration: working together as cinemas, networks and also across […]

Day 3 of the Sofia Lab addressed data-driven approaches to audience analysis, as well as use of AI […]

Day 2 of the Lab in Sofia started with a special visit to the National Cultural Palace’s Cinema […]

The 11th edition of the 2026 Europa Cinemas Audience Development & Innovation Lab in Sofia brought together 28 […]

The final day of the Audience Development and Innovation Lab in Sofia began with a special tour of […]

Day 3 of the Audience Development & Innovation Lab started at the Grand Hotel Sofia with a joint […]

Day 2 of the Audience Development and Innovation Lab in Sofia was packed with ideas around enhancing online […]

The 10th edition of the Europa Cinemas Audience Development and Innovation Lab in Sofia takes marketing and communications […]

Saturday, March 23 2024 The final day of the Innovation Lab was dedicated to becoming an environmentally conscious […]

Friday, March 22 2024 The day begins with session 4: Adapting Projects to Reach Out to New Audiences. […]