Category: Innovation Labs

DAY 4 : Identity & Details

Saturday 17th November 2018 “If you don’t move, you’re gonna lose” I. Jones It’s 10 am, the class of ’18 is gathered together for one last day under the beautiful wooden ceiling of the conference room of the Antiguo convento Santa María de los Reyes. There were still a few more presentations to be heard, mostly from the ...

DAY 3 : Committed for diversity & inclusion

Friday 16th November 2018 VIDEO OF THE DAY   The lab carries on and participants are getting more and more engaged and supportive toward each other. This is a beautiful thing to witness. The main topic of the day beside the unleashing of the participants’ humour and photographic skills on social networks was undoubtedly the ...

DAY 2 : Audience, my love

Thursday 15thNovember 2018 HIGHLIGHT OF THE DAY VIDEO The morning session of this second day of lab focused on a core element in the cinema exhibition equation: audiences ! Maxence Delamare from the Europa Cinemas team opened the ball by introducing a survey which was recently done by the association concerning what are the network ...

DAY 1 : Welcome attendees !

HOW TO MAKE THE CINEMA EXPERIENCE MORE ATTRACTIVE? Wednesday 14thNovember 2018 The first day of a Europa Cinemas Innovation Lab always is a special moment. RECAP VIDEO Curious and dynamic cinema exhibitors from all over Europe flock together and after hours of being in transit for some, they finally get to meet each other during ...

DAY 5 : Parting with ideas

Wednesday 27th June 2018 The brainstorming odyssey of the 35 has come to an end. The participants spent the last morning enjoying one more occasion to share in groups, in the park, behind the Cineteca before reporting to the leaders and the Europa Cinemas team in the Salva Cervi. The leaders Madeleine Probst, Daniel Sibbers, ...

DAY 4 : Of Apps & Men

Tuesday 26th June 2018 On this last full day of workshop, the focus was on technology, audience, managerial style and partnerships. And in a way, it was clearly about human beings, passion, respect and gut feeling again. Here are some Bálint Rádóczy’s amazing pictures which captured the studious, attentive and warm atmosphere of the day.  Loyalty schemes ...

DAY 3 : When we invaded places, branded and…meowed

Monday 25th June 2018 PLACE INVASION Our third day of the lab opened on a visit of Odeon Multisala, art 4-screen venue renovated and rebranded in 2015 with a jazz age style and a strong identity. The idea was to observe the premises, enjoy all its qualities but also to exert a critical mind, which ...

DAY 2 : Humor is the word, cool kids and toolkits

Sunday 24th June 2018 This copious second day in the Sala Cervi “Black box” revolved around three work sessions entitled “From Spaces to Places” (where we heard about the successful reopening of cinemas), “Breaking down Barriers” (that actually happened within the group with a warm and more relaxed mood settling in) and  “Include us”. We ...

DAY 1: The Club of the 35 #ECBoLab2018

FROM SPACES TO PLACES: MAKING THE CINEMA A PLACE FOR PEOPLE AND COMMUNITIES Saturday 23rd June 2018 Europa Cinemas launched its annual Bolognese Lab yesterday under a clear blue sky and within the cozy and dense atmosphere of the 32rd Il Cinema Ritrovato. Over the next 4 days and through 8 thematic sessions, a think ...

Sofia Lab: Making the most of your resources to build audiences

Report of the Sofia Audience Development & Innovation Lab (14-18/03/2018) Day 1: Wednesday 14th March In March 2018, Europa Cinemas held its fifth Audience Development & Innovation Lab in Bulgaria as part of Sofia Meetings – the film industry event of Sofia International Film Festival. This edition of the Sofia Innovation Lab lasted a day ...