DAY 1 The Club of the 35 #ECBOLab2018

FROM SPACES TO PLACES: MAKING THE CINEMA A PLACE FOR PEOPLE AND COMMUNITIES Europa Cinemas launched its annual Bolognese Audience Innovation Development Lab yesterday under a clear blue sky and within the cozy and dense atmosphere of the 32rd Il Cinema Ritrovato. Over the next 4 days and through 8 thematic sessions, a think tank ...

Sofia Lab: Making the most of your resources to build audiences

Report of the Sofia Audience Development & Innovation Lab (14-18/03/2018) Day 1: Wednesday 14th March In March 2018, Europa Cinemas held its fifth Audience Development & Innovation Lab in Bulgaria as part of Sofia Meetings – the film industry event of Sofia International Film Festival. This edition of the Sofia Innovation Lab lasted a day ...

Bologna Lab 2017: Building Inclusion & Reaching out to new audiences

Report of the Bologna Audience Development & Innovation Lab (24-28/03/2017) Building Inclusion & Reaching out to new audiences Day 1 – Introduction and meet the Lab Leaders and participants The 13th Bologna Audience Development and Innovation Lab was held between 24 and 28 June 2017. It was led by Madeleine Probst (Vice-President, Europa Cinemas and Programme ...

Day 3: Summary of the Conference and Next Steps

Conclusions of the conference began with what the network is all about: collaboration. “What’s really important, Michael Gubbins began, “is the power of networking and sharing and collaborating, and it’s what Europa Cinemas does.” He continued by outlining how dedicated everyone was in fighting for culture, even when sometimes it seems like an uphill battle, ...

Day 3: Case Studies, Open Slot

The final day of our network conference kicked off with a look back at recent Innovation Labs. Maddy Probst (Programme Producer, Watershed, UK) highlighted the importance of sharing case studies and knowledge in building audiences across the network. Inspired by those sessions, today’s Case Studies, Open Slot invited six exhibitors to take the stage for ...

Day 2: Cinema Ecosystem, Data and Experience Economy

A difficult but necessary truth dropped in this afternoon’s session on Cinema Ecosystem, Data and Experience Economy, “We are an industry with no learning going on,” Michael Gubbins said, “What do we actually know and how much is guesswork?” The guesswork that underpins multiple links within the film value chain means that we are not ...

Day 2, Workshop 2: The Community Value of a Cinema

Increasingly, cinemas are key players in creating a sense of community, giving the public a place they believe they can belong to. This, instead of eventisation, acts as the motivation for diversification of activity in venues. For Joanna Zak of the New Horizons Cinema in Poland, board game rental (and sales), a bookshop, flash mobs ...

Day 2, Workshop 1: Cinema Economics & Investment Cases

Michael Gubbins opened Day 2 with great positivity, “We believe our art form is relevant, we believe it matters to audiences.” The challenge, however, is how we invest in it. A key debate kicked off in this morning’s workshop: whether to invest in more traditional marketing like print programmes, brochures and posters or, if that ...

Day 1: Conclusions and Awards

Wrapping up Day 1 was a new session, the idea for which was borrowed from our friends across the ponds at Art House Convergence. Hosted by Maddy Probst (Programme Producer, Watershed, UK), ’20 Slides’ Arthouse Tales’ was a quick fire session that let speakers including Rachel Hayward from HOME, Manchester and Daira Abolina of Splendid ...

Day 1, Panel 2: Independence of Choice: Challenges & Opportunities for Cinema

Over-saturation of the market, films with dwindling support from distributors, and the continual rise of the multiplex make up a number of key issues within the ecology of independent and art house cinema-going. Kicking off the conversation, Palbo Carrera, Principal Research Analyst for Cinema Intelligence, HIS Markit, UK, revealed the current growth and future plans ...