Bologna, Day 2: Sustainable spaces and Brand Building

Day 2 of the Audience Development and Innovation Lab in Bologna began with a tour of the Modernissimo […]

Bologna, Day 1: Welcome, Introduction & Lab Purpose and Values

The opening session of the 2025 Bologna Audience Development and Innovation Lab highlighted the duality of cinema exhibition: […]

Sofia, Day 4: Cinemas & Events – A special place for special happenings

The final day of the Audience Development and Innovation Lab in Sofia began with a special tour of […]

Sofia, Day 3: Collaboration & Partnerships: New Tools, New Ways

Day 3 of the Audience Development & Innovation Lab started at the Grand Hotel Sofia with a joint […]

Sofia, Day 2: Marketing, Communication & Programming Strategies

Day 2 of the Audience Development and Innovation Lab in Sofia was packed with ideas around enhancing online […]

Sofia, Day 1: Welcome, Ice-breakers and Introductions

The 10th edition of the Europa Cinemas Audience Development and Innovation Lab in Sofia takes marketing and communications […]

Day 3, Session 10: Conclusion of the conference and future perspectives

Mathias Holtz, President of Europa Cinemas asked both of the conference’s moderators, Irene Musumeci and Michael Gubbins if […]

Day 3, Session 9: Summary of the conference and next steps

Summarising the four major workshops and the overall themes of the conference, Irene Musumeci and Michael Gubbins talked […]

Day 3, Session 8: Open Slot – case studies

Ticketing systems created from a cinema POV, detailed audience segmentation and data collection, collaboration, gaming, and uniquely tailored […]

Day 2, Session 6: Is the film ecosystem ready for change?

The film ecosystem remains linear, starting with production and ending with exhibition, but if a more circular model […]