28 young film-lovers, each representing one European country meet every year since 2010 to attend the Venice International Film Festival. This project is set up by the LUX Film Prize of the European Parliament, in partnership with Europa Cinemas and Giornate degli Autori with the support of Cineuropa.

The 28 participants are chosen out of hundreds of candidates on the basis of their originality, commitment and passion for film. In Venice, they watch all films in the Giornate degli Autori selection and as members of the jury they hand out the GdA Director’s Award (€20.000). They also act as film critics by contributing to a blog and to Europa Cinemas’ website and social networks. They also participate in round-table discussions and debates with film industry professionals, critics and filmmakers. In parallel, the 28 are devoted to the exploration of the 3 finalist films of the LUX Film Prize selection by watching the films and discussing them with their directors and the members of the European Parliament present in Venice. After the Festival, their journey will continue back home where they will be LUX Film Prize ambassadors helping to promote the three films from its Official Competition in their local territories.