Tag: @Innovationlab

DAY 4 : Identity & Details

Saturday 17th November 2018 “If you don’t move, you’re gonna lose” I. Jones It’s 10 am, the class of ’18 is gathered together for one last day under the beautiful wooden ceiling of the conference room of the Antiguo convento Santa María de los Reyes. There were still a few more presentations to be heard, mostly from the ...

DAY 2 : Audience, my love

Thursday 15thNovember 2018 HIGHLIGHT OF THE DAY VIDEO The morning session of this second day of lab focused on a core element in the cinema exhibition equation: audiences ! Maxence Delamare from the Europa Cinemas team opened the ball by introducing a survey which was recently done by the association concerning what are the network ...

DAY 5 : Parting with ideas

Wednesday 27th June 2018 The brainstorming odyssey of the 35 has come to an end. The participants spent the last morning enjoying one more occasion to share in groups, in the park, behind the Cineteca before reporting to the leaders and the Europa Cinemas team in the Salva Cervi. The leaders Madeleine Probst, Daniel Sibbers, ...

DAY 3 : When we invaded places, branded and…meowed

Monday 25th June 2018 PLACE INVASION Our third day of the lab opened on a visit of Odeon Multisala, art 4-screen venue renovated and rebranded in 2015 with a jazz age style and a strong identity. The idea was to observe the premises, enjoy all its qualities but also to exert a critical mind, which ...

DAY 2 : Humor is the word, cool kids and toolkits

Sunday 24th June 2018 This copious second day in the Sala Cervi “Black box” revolved around three work sessions entitled “From Spaces to Places” (where we heard about the successful reopening of cinemas), “Breaking down Barriers” (that actually happened within the group with a warm and more relaxed mood settling in) and  “Include us”. We ...

Sofia Lab 2017: Building relashionships & Designing experiences.

Report of the Sofia Audience Development & Innovation Lab (16-19/03/2017) Building relationships & Designing experiences   Day 1: Introduction and opening of the Lab In March 2017, Europa Cinemas held its fourth Audience Development & Innovation Lab in Bulgaria as part of Sofia Meetings – the film industry event of Sofia International Film Festival. Sessions ...