Category Archive: Innovation Labs

Bologna, Day 2 – how to get the audience back

Sunday 26 June – On day two the lab participants were welcomed by Gian Luca Farinelli, General Director […]

Bologna, Day 1 – finally back to a live edition

Saturday 25 June – After 2 years without a live in person edition, the Bologna Lab is back […]

Bologna, Day 5 – End clap

LAB DEBRIEF & RETURN STRATEGY The last day of lab is devoted to reflections on the key learnings […]

Bologna, Day 4 – Inclusion and social media slayers

Tuesday, 25 June 2019 A usual day at the lab begins with a group meeting in the entrance […]

Bologna, Day 3 – Engage, fail, try again

Monday, 24 June 2019 After yesterday’s dive into Gen Zers’ mind and exhibitors’ solutions to connect to them, […]

Bologna, Day 2 – Gen Zers, who are you ?

Sunday, 23 June 2019 Polyvalent and definitely stylish Laura Rothwell from Tyneside Cinema AND Crystallised, a marketing agency […]

Bologna, Day 1 – Let’s try some “humaning”

Saturday, 22 June 2019 A Bolognese Innovation Lab always kicks off with the sparks of the dashing blue-rimmed […]

Sofia, Day 4 – Passionate and…emotional

Surprise guest Ted Chiaradia (Artplex, Filmhuis O42) puts it best when he explains that, from his experience, it is […]

Sofia, Day 3 – Stronger together

This new chapter of the 2019 Innovation Lab was particularly powerful in terms of interactions, active attitude and […]

Sofia, Day 2 – Needs & Outreach

Today, the overarching conclusions to most of the presentations were that we need to pay attention, to the […]