Day 2 of the Audience Development and Innovation Lab in Sofia was packed with ideas around enhancing online […]
The 10th edition of the Europa Cinemas Audience Development and Innovation Lab in Sofia takes marketing and communications […]
Mathias Holtz, President of Europa Cinemas asked both of the conference’s moderators, Irene Musumeci and Michael Gubbins if […]
Summarising the four major workshops and the overall themes of the conference, Irene Musumeci and Michael Gubbins talked […]
Ticketing systems created from a cinema POV, detailed audience segmentation and data collection, collaboration, gaming, and uniquely tailored […]
The film ecosystem remains linear, starting with production and ending with exhibition, but if a more circular model […]
Though the fundamentals of the cinema experience have not changed – it remains, in essence, sitting in a […]
Two years ago, Europa Cinemas put forward a strong commitment towards sustainability and diversity & inclusion. Ensuring we […]
Updating and upgrading marketing strategies might involve adopting new technologies and workflows, but it taking risks and experimenting […]
Audiences are the most important piece of the puzzle for cinemas, so understanding their behaviours and wants is […]