Month: June 2018

DAY 5 : Parting with ideas

Wednesday 27th June 2018 The brainstorming odyssey of the 35 has come to an end. The participants spent the last morning enjoying one more occasion to share in groups, in the park, behind the Cineteca before reporting to the leaders and the Europa Cinemas team in the Salva Cervi. The leaders Madeleine Probst, Daniel Sibbers, ...

DAY 4 : Of Apps & Men

Tuesday 26th June 2018 On this last full day of workshop, the focus was on technology, audience, managerial style and partnerships. And in a way, it was clearly about human beings, passion, respect and gut feeling again. Here are some Bálint Rádóczy’s amazing pictures which captured the studious, attentive and warm atmosphere of the day.  Loyalty schemes ...

DAY 3 : When we invaded places, branded and…meowed

Monday 25th June 2018 PLACE INVASION Our third day of the lab opened on a visit of Odeon Multisala, art 4-screen venue renovated and rebranded in 2015 with a jazz age style and a strong identity. The idea was to observe the premises, enjoy all its qualities but also to exert a critical mind, which ...

DAY 2 : Humor is the word, cool kids and toolkits

Sunday 24th June 2018 This copious second day in the Sala Cervi “Black box” revolved around three work sessions entitled “From Spaces to Places” (where we heard about the successful reopening of cinemas), “Breaking down Barriers” (that actually happened within the group with a warm and more relaxed mood settling in) and  “Include us”. We ...

DAY 1: The Club of the 35 #ECBoLab2018

FROM SPACES TO PLACES: MAKING THE CINEMA A PLACE FOR PEOPLE AND COMMUNITIES Saturday 23rd June 2018 Europa Cinemas launched its annual Bolognese Lab yesterday under a clear blue sky and within the cozy and dense atmosphere of the 32rd Il Cinema Ritrovato. Over the next 4 days and through 8 thematic sessions, a think ...

Sofia Lab: Making the most of your resources to build audiences

Report of the Sofia Audience Development & Innovation Lab (14-18/03/2018) Day 1: Wednesday 14th March In March 2018, Europa Cinemas held its fifth Audience Development & Innovation Lab in Bulgaria as part of Sofia Meetings – the film industry event of Sofia International Film Festival. This edition of the Sofia Innovation Lab lasted a day ...

Bologna Lab 2017: Building Inclusion & Reaching out to new audiences

Report of the Bologna Audience Development & Innovation Lab (24-28/03/2017) Building Inclusion & Reaching out to new audiences Day 1 – Introduction and meet the Lab Leaders and participants The 13th Bologna Audience Development and Innovation Lab was held between 24 and 28 June 2017. It was led by Madeleine Probst (Vice-President, Europa Cinemas and Programme ...